A content writer is a professional who researches, writes, and edits content for various digital and print platforms. Their goal is to create engaging and informative material that attracts a target audience, builds brand authority, and helps a business achieve its marketing goals.

1. While the terms are often used interchangeably, there's a subtle difference. Content writing is typically focused on informing, educating, or entertaining an audience to build trust and authority (e.g., blog posts, guides). Copywriting is more directly focused on persuading the reader to take a specific action, like making a purchase (e.g., ad copy, landing pages). Our team does both.

SEO (Search Engine Optimization) is the process of optimizing your content so that it ranks highly in search engine results for relevant keywords. It's crucial because it's how potential customers who don't know your brand yet can discover you when they are actively searching for information related to your products or services.

Yes. Our writers are expert researchers. Even if they don't have direct prior experience in your specific niche, they have a proven process for quickly learning about an industry, understanding its key topics and terminology, and writing about it with authority. For highly technical topics, we can also interview your internal subject matter experts.

1. Our process typically involves an initial brief to understand your goals, followed by in-depth topic and keyword research. We then create an outline for your approval before writing the full draft. After writing, the content goes through a rigorous editing and proofreading process before the final version is delivered to you.

1. Yes, 100%. We guarantee that all content we produce is completely original and written from scratch. We use professional plagiarism-checking software to verify the originality of every single piece of content before it is delivered to you.